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(AsiaGameHub) – The Australian Communications and Media Authority (ACMA) has taken action against thousands of websites it considers to be operating unlawfully within the nation, for providing sports betting and online casino services without a license or in clear violation of regulations.
ACMA Tightens Screws on Influencers and Promotion of Illegal Gambling
The authority is now intensifying this campaign by targeting individuals who might be using their social media influence to advertise such operations.
In a statement, ACMA stated it has already initiated probes into several streamers over suspicions they have “potentially” broken the law.
Although ACMA did not publicly identify those being investigated, some news organizations provided names, with The Sydney Daily reporting that two of the suspected individuals are Emily Webb, an OnlyFans creator, and Jordan Sami, an ex-Rugby League athlete.
The sites allegedly promoted by Webb and Sami are already among those blocked by ACMA, which has directed internet service providers to adhere to its enforcement measures.
Beyond probing specific cases, ACMA noted it is actively seeking to contact influencers to caution them about the risks involved in promoting these products and the potential enforcement actions they could encounter.
ACMA has been waging a multi-front campaign against the illicit gambling market. The regulator has also contacted international counterparts, urging them to take action against licensed operators in their jurisdictions that are targeting Australian consumers.
Potentially Serious Consequences Await Those Who Fail to Comply
ACMA’s efforts have also included manually blocking a total of 1,564 websites to date. However, the regulator’s plans extend further.
The watchdog has warned of penalties around AUD 59,400 ($41,700) for individuals promoting gambling content. Yet, enabling access to unregulated sites could lead to even steeper penalties, with fines reaching up to AUD $2.4 million ($1.68 million) for those held accountable, ACMA cautioned.
Despite these warnings, illegal gambling operators are currently still finding individuals ready to assist in marketing their services to Australians, who rank among the world’s most enthusiastic gamblers.
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